Primola was founded in Imola on June 16, 1997 as a non-profit association promoting cultural, tourist, research and multiculturalism.
At the tourism level, it mainly deals with the promotion of Romagna and its alternative accommodation facilities, such as bed & breakfasts and apartments for tourists. In addition to offering support in the opening and management of these structures, www.primola-bedandbreakfast.com is a sort of bible of the B&Bs of Emilia-Romagna.
Primola also organizes “ Viaggi insieme (Travel together)”, guided tours in cities of art or at fairs, exhibitions and cultural activities of particular interest.
In 2001, Primola became an Associazione di Coordinamento Regionale with the opening of the autonomous sections of Alfonsine and Cotignola in Ravenna, Comacchio in Ferrara and Cattolica in Rimini.